Buy Less

Well-designed and long-lasting timeless pieces
that can get better with time.
Uniquely re-engineered classic design that will sustain
both beauty and attention, year after year.

Live Longer

Only produced in small quantities in London to minimises
waste and unnecessary inventory.
Fabrics are often from certified organic fabric suppliers
and pre-washed before being cut and sewn.
Therefore totally safe to wash by hand or washing machine, even silk garments.

Be Useful

Often transformable clothes that work well, not only
functionally, but also aesthetically.
Deceptively simple shapes involve a lengthy experiment,
reducing down to fewer seams in better places.

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I got this reversible dress just over a week ago and have worn it four times already! I love it! I am a UK size 16/18, this dress is really flattering, it pulls in at exactly the right place for me and I love being able to wear it with the V at the front or back. It very comfortable but at the same time I feel smart when I’m wearing it. All in all, it is a very cleverly designed, beautiful dress that I would buy in other colours if it came in them!
Laura
I love my herringbone coat and regularly get compliments about it, even from strangers in the street! it is the perfect inter-season coat, the material is soft and luxurious, the shape incredibly flattering. It has this very rare understated chic quality about it and looks great buttoned up or simply “thrown on”. Simply the best coat I have ever owned.
Celine
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