Buy Less

Well-designed and long-lasting timeless pieces
that can get better with time.
Uniquely re-engineered classic design that will sustain
both beauty and attention, year after year.

Live Longer

Only produced in small quantities in London to minimise
waste and unnecessary inventory.
Fabrics are often from certified organic fabric suppliers
and pre-washed before being cut and sewn.
Therefore totally safe to wash by hand or washing machine, even silk garments.

Be Useful

Often transformable clothes that work well, not only
functionally, but also aesthetically.
Deceptively simple shapes involve a lengthy experiment,
reducing down to fewer seams in better places.