Fronté is a London based womenswear brand established in 2016 by Jiyun Lapthorn.

“As a designer, I make elegant utilitarian clothing for modern women who are independent, strong and uninfluenced by seasonal whims of trend.
I want to create clothes, not fashion, as I consider well-designed and useful clothes are tools for life. Beyond the comfort and functionality, I am making truly transformable pieces
that are effortlessly elegant and will adapt throughout your day.

I produce small quantities locally and ethically.

Fronté lives through ongoing life long sustainable practices; a constant search for innovation in terms of ideas of design, production and consumption.”

-Jiyun Lapthorn – Designer & Founder

Jiyun Lapthorn graduated her M.A. with a distinction from London College of Fashion. Her first collection was shown at the V&A to an all-star crowd including Grayson Perry, Zandra Rhodes and Harold Tillman. She has since worked with Vivienne Westwood, Ossie Clark London and Caroline Seikaly in Paris. She worked as a freelance designer for a few years before establishing her own label. She sold designs to various clients including Valentino, DKNY at exhibitions such as Premiere Vision, Como and Direction. Her work has been worn by Carmen Dell’Orefice and Sasha Pivovarova and featured in The Telegraph, Vogue and Italian Vogue.


the guardian

Stand-out collections came from Jiyun Lapthorn, whose monocled models wore beautifully cut jackets with Balmain-esque shoulders.The Guardian - Rachel Holmes


Nicola Roberts is doing her bit too, last night sitting front row at London College of Fashion’s MA show, Beautitude.

“It’s amazing – to see these ideas and what they’re creating. There’s a real spark among them. It’s brilliant to support young talent. I was thinking what happens to the outfits now?” Roberts, hopeful and clearly impressed said after the show. “I really liked the feminine pieces, and in particular the Lapthorn dresses” – exquisite inky draped numbers from womenswear student, Jiyun Lapthorn.Vogue - Jessica Bumpus


Fashion Fringe, the emerging talent platform set up by Colin McDowell in association with IMG Fashion, today announces the semi-finalists for its 2011 showcase (including Jiyun Lapthorn). This year’s Fashion Fringe panel included: Roland Mouret, Claudia Schiffer, Anne Pitcher (Selfridges) and Bel Jacobs (Metro) Vogue - Lauren Milligan

Photography by Agatha A Nitecka.

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