Fronté is a London-based womenswear brand established in 2016 by Jiyun Lapthorn.

“I make elegant, minimal and versatile clothing for modern women who are independent, strong and original to express their own style.

I create clothes, not fashion, as I consider well-designed and useful clothes are tools for life. Beyond the comfort and functionality, I am making truly transformable pieces that are effortlessly elegant and will adapt throughout your day. It is all about the construction; the clever way it’s built.

All my garments are made in London supporting local businesses, and use the best fabrics that age well; often containing fair trade and organic fibres like bamboo and eucalyptus.

Fronté lives through an ongoing lifelong search for good designs that are clever, useful and beautiful. ”


– Jiyun Lapthorn – Designer & Founder


Jiyun Lapthorn graduated her M.A. with a distinction from London College of Fashion. Her first collection was shown at the V&A to an all-star crowd including Grayson Perry, Zandra Rhodes and Harold Tillman. She has since worked with Vivienne Westwood, Ossie Clark London, The Collection and Caroline Seikaly in Paris. With an extensive background in pattern cutting for haute couture and textile design, she sold designs to clients including Valentino and DKNY at exhibitions such as Premiere Vision, Como and Direction. Her work has been worn by Carmen Dell’Orefice and Sasha Pivovarova and featured in The Telegraph, Vogue and Italian Vogue.



the guardian

Stand-out collections came from Jiyun Lapthorn, whose monocled models wore beautifully cut jackets with Balmain-esque shoulders.The Guardian - Rachel Holmes


Nicola Roberts is doing her bit too, last night sitting front row at London College of Fashion’s MA show, Beautitude.

“It’s amazing – to see these ideas and what they’re creating. There’s a real spark among them. It’s brilliant to support young talent. I was thinking what happens to the outfits now?” Roberts, hopeful and clearly impressed said after the show. “I really liked the feminine pieces, and in particular the Lapthorn dresses” – exquisite inky draped numbers from womenswear student, Jiyun Lapthorn.Vogue - Jessica Bumpus


Fashion Fringe, the emerging talent platform set up by Colin McDowell in association with IMG Fashion, today announces the semi-finalists for its 2011 showcase (including Jiyun Lapthorn). This year’s Fashion Fringe panel included: Roland Mouret, Claudia Schiffer, Anne Pitcher (Selfridges) and Bel Jacobs (Metro) Vogue - Lauren Milligan

Photography by Agatha A Nitecka.

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